Even Marketing Can See Why HTML5 is Important

Remember the promises of IT.  Less paper, a seamless approach to marketing on all platforms, agility in program development and etc.


Well it may finally be coming true with a new technology that allows the internet browser to become the place where desktop and mobile environments merge and where an intuitive consumer experience is finally delivered.


Why is this so important to understand?  Because marketing has been held hostage far too long by development and developer dependencies.


Recently I had the opportunity to see HTML5 in action and to see the simplified design requirements proposed for developing a new application.  It looks to me like we finally have a really useful tool in the arsenal of our market development toolbox. One that we won't even see if it works properly!


Early in May, Ian Hardy of the BBC wrote a useful article on HTML5 that will help you grasp the significance of this development.


In the meantime, we are taking a look at the PetLynx application to see where re-factoring this technology will give pet families and the pet industry a more complete experience.


Please add your experiences with HTML5 in the comments area.