Monday, February 11, 2013

McKinsey - The Leaders role in Social Media

What is the leaders role as the business paradigm shifts to 'social'?

Leaders can see the shift as disruptive, however the need to understand their role from both a personal and strategic perspective is critical.  This article shows the leader as Producer, Distributor and Recipient on a Personal level and as Advisor, Architect and Analyst on a Strategic/Organizational level. 

These are important roles to understand if you wish to move your career and organization along. 



Branducation:

After reading the article, examine your activity in each of the six roles and note the areas where you can improve.  Set the priority and timeline you hope to achieve, put it in your digital calendar and monitor your progress each month for one year. Enter the 'conversation' through the comments area if you need ideas or assistance from your peers.

Thunder Ridge

Wednesday, February 6, 2013

McKinsey Interview with Tapscott Highlights Social


A recent McKinsey interview with author and strategist Don Tapscott, highlights the way executives and managers are still trying to keep corporate information in a container. Tapscott says there are four essential elements to being successful with a transparent open approach leveraging modern social communications. 



Don's new book Radical Openness: Four Principles for Unthinkable Success is well worth the read and is available from TED books.


Monday, February 4, 2013

So God made a Farmer - Thanks Dodge!

We are a Ford Family but we can't help send a little praise along to Dodge for their 2013 Super Bowl Ad and their promotion of 2013 Year of the Farmer.

Have a look at this!





Farm boy from Crossfield