McKinsey Interview with Tapscott Highlights Social
A recent McKinsey interview with author and strategist Don Tapscott, highlights the way executives and managers are still trying to keep corporate information in a container. Tapscott says there are four essential elements to being successful with a transparent open approach leveraging modern social communications.
Don's new book Radical Openness: Four Principles for Unthinkable Success is well worth the read and is available from TED books.
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