Perspectives - This is Water by David Foster Wallace

A brilliant, ironic writer, David Foster Wallace, was asked to give the commencement address to the 2005 graduating class of Kenyon College. However, the resulting speech didn't become widely known until 3 years later, after his tragic death. 

The good people at The Glossary made his address into a video saying, '(this speech) is, without a doubt, some of the best life advice we've ever come across, and perhaps the most simple and elegant explanation of the real value of education'.

Wallace committed suicide by hanging himself on September 12, 2008.

Branducation:

1. In brand we work hard to understand perspective. Identify one element in your environment that is so obvious it may require re-framing (a new perspective).
2. What role does tedium, boredom or frustration play in the experience consumers of your product or service brand deal with?
3. What strategy or tactic would take these negative elements and move them toward something positive in the consumer experience?

Perspective at Thunder Ridge