Michael Dubin's New Video - Thinking Naked about #2

At the 'Think Naked' event last week in Calgary, Woodruff Sweitzer showed Dollar Shave Club's video from last year. It's a good example of a small budget production that has gone viral and essentially elevated a new company and concept onto a success track. And it happened in an environment that has been dominated by big budget productions from the likes of Gillette and Axe.

Yesterday Michael Dubin launched Dollar Club's #2 video.

The New York Times asks if a Shaving Company can duplicate the success of the first video. It provides an interesting read and the answer to 'why #2'.

I'm just a farm boy, but I wouldn't bet against this one. I see the elements of another run-away! And if I was the marketing director of a big budget brand company this would give me pause and send me off to review my brand investment strategy.


Branducation:

1. What are the essential elements of a video that will go viral?
2. What is the relationship between budget and a successful production?
3. Will viewership translate into sales for DollarShaveClub?
4. Get 'Naked' and support your answer to question three with no more than 200 compelling words!

Thunder Ridge Run-Aways