Recently they provided a YouTube link that allows me to share this with my colleagues. It is well worth the investment of time. I would encourage you to pay particular attention to the Brand Arc he draws. There are also some great examples of how brands developed an experience for their prospective and existing clients.
Thursday, March 26, 2015
Brands: Moving from Awareness to Affinity and on to Amplification
Earlier this year I participated in a Google live streaming event with Gopi Kallayil, Google's Chief Brand Evangelist at Brand Marketing. His presentation was entitled Online Branding: Winning Customers in the Moment.
Recently they provided a YouTube link that allows me to share this with my colleagues. It is well worth the investment of time. I would encourage you to pay particular attention to the Brand Arc he draws. There are also some great examples of how brands developed an experience for their prospective and existing clients.
They also provide a link to the Google creative sandbox which I highly recommend for inspiration.
Recently they provided a YouTube link that allows me to share this with my colleagues. It is well worth the investment of time. I would encourage you to pay particular attention to the Brand Arc he draws. There are also some great examples of how brands developed an experience for their prospective and existing clients.
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