Strategy - McKinsey on Being Strategic

You live in a time when disruption is accelerating.  Things seem volatile, uncertain, complex and ambiguous (VUCA) more than ever before. You're a 'digital immigrant' surrounded by 'digital natives' and you struggle to understand their language, culture and customs. The need to discern between danger and opportunity is great. As you contemplate your career and the future, you wonder - Where in our company does strategy live?

Whether you manage a business area, a brand or direct the entire company, you can be forgiven if you are sometimes consumed by thoughts like these.  As a long time member of the McKinsey Institute I participate in survey's and read articles that speak to some of these issues.  Recently McKinsey published an article with three tips I believe will help you to become strategic, equipped and comfortable to deal with the environment in which you live:

• Understand what strategy means in your business.
• Identify potential disrupters.
• Develop communications that can break through.

Review the article then reveal how you intend to become strategic in your activities as well as develop an initial thought in each of these three areas.