Brand - Stepping to the Music

Over the past few weeks we have looked at brand influence and tried to understand how social media brings consumers toward a brand. We have observed a natural inclination to be 'instep' but we also recognized that being in step doesn't always achieve a positive result if the influencer plan doesn't correctly contemplate reaction and consumer experience.

Many of you know of our Percheron draft horses here at Paradigm Corporation. As I was preparing these essays I realized our horses are yet another example of how we generate a behavioral response and influence animals to be in step.  

Watch in this clip from 2011, as local drover Brian Coleman, takes the 2011 World Champion, Jackson Forks Six Horse Hitch for a victory drive around the arena at the Calgary Stampede.  You will see the horses pick up the beat of the Calgary Philharmonic Orchestra and 'step to the music'. The path generating this response to rhythm is, Conductor to Orchestra, Orchestra to the Six beautiful Percheron mares in this hitch.

Watch the Video

For your convenience I have noted a number of the effects we have talked about here below:

• Collective Consensus
• Rhythm
• Social, Emotional, Cultural, Behavioral responses
• Trone Brand Energy and their Firefly effect