Recently we provided the PetLynx HHOP scrum with a discussion of the role of simplicity in the delivery of modern business and social communication. In his new book, 'Insanely Simple' Ken Segall suggests simplicity is the most powerful force in business and is the central element that gave Apple its competitive advantage.
'To most people, it’s obvious why Apple has become a global phenomenon: it makes amazing things amazingly simple. What’s less obvious is the reason why Apple is so good at it. Thanks to Steve Jobs’ obsession, simplicity is the guideline for everything it does: innovating, organizing, selling and communicating.'
Vikram Patel, found an insanely simple way to change the service delivery model for mental health care in developing countries. Shifting tasks to lay people who are trained for specific purposes reduces the cost and has improved the rate of interventions in countries around the world. Furthermore, his development of a Service Delivery model called SUNDAR has applications everywhere in a social-centric world.
Simplify the message/communication
UNpack the treatment/service
Deliver it where people are
Affordable and available human resources
Reallocate specialists to train and supervise
SUNDAR means attractive in Hindi. Vikram Patel used this acronym to improve a model of service delivery for mental health while increasing capacity and empowering people. With modern technology and social communication, this is an idea with global significance.
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Branducation:
In point form, identify one example of how this concept could be used to simplify and improve a service your organization delivers. Reveal the primary benefits you would expect to generate for the organization, the clients and the industry?
In July, Senior TED Fellow, Candy Chang shared how the death of a close personal friend helped her conceive a project that has now spanned the globe. She discovered an amazing outpouring of sentiment about the things people want to do before they die.
We know in business it is important to consider the 'end game' so this clarity is brought to planning and execution. Candy discovered this to be true in life as well. I encourage you to spend 5 minutes to watch her recent TED Talk in Edinburgh, Scotland and then take a moment to complete the sentence
'Before I Die, I want to'
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Our world is changing. Market access is broadening. The Internet has made everything available anytime anywhere. In June, a McKinsey Global Institute report identified the emergence of more than one billion new consumers during the next 12 years.
Furthermore, this increase in consumers is likely to shift the world's economic centre of gravity. Take a moment to identify and write down 10 of the world's new economic hotspots and where you think the world's economic centre of gravity will be 2025 before looking at this report.
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What will these developments mean and what strategies should be adopted for your organization and brand?
