Strategy - Task Shifting to Improve Service Delivery

Recently we provided the PetLynx HHOP scrum with a discussion of the role of simplicity in the delivery of  modern business and social communication. In his new book, 'Insanely Simple' Ken Segall suggests simplicity is the most powerful force in business and is the central element that gave Apple its competitive advantage.

'To most people, it’s obvious why Apple has become a global phenomenon: it makes amazing things amazingly simple. What’s less obvious is the reason why Apple is so good at it. Thanks to Steve Jobs’ obsession, simplicity is the guideline for everything it does: innovating, organizing, selling and communicating.'

Vikram Patel, found an insanely simple way to change the service delivery model for mental health care in developing countries.  Shifting tasks to lay people who are trained for specific purposes reduces the cost and has improved the rate of interventions in countries around the world. Furthermore, his development of a Service Delivery model called SUNDAR has applications everywhere in a social-centric world.  

Simplify the message/communication
UNpack the treatment/service
Deliver it where people are
Affordable and available human resources
Reallocate specialists to train and supervise

SUNDAR  means attractive in Hindi. Vikram Patel used this acronym to improve a model of service delivery for mental health while increasing capacity and empowering people. With modern technology and social communication, this is an idea with global significance.

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Branducation:

In point form, identify one example of how this concept could be used to simplify and improve a service your organization delivers. Reveal the primary benefits you would expect to generate for the organization, the clients and the industry?