Strategy - A Billion New Customers by 2025

Our world is changing.  Market access is broadening.  The Internet has made everything available anytime anywhere. In June, a McKinsey Global Institute report identified the emergence of more than one billion new consumers during the next 12 years.

Furthermore, this increase in consumers is likely to shift the world's economic centre of gravity.  Take a moment to identify and write down 10 of the world's new economic hotspots and where you think the world's economic centre of gravity will be 2025 before looking at this report.   

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What will these developments mean and what strategies should be adopted for your organization and brand?