Last evening, Paul Kennedy, the host of CBC's regular program 'Ideas', repeated a broadcast that originally aired in April of this year. The program explores how synchronicity develops in nature. From Fireflies to a beating heart to groups of people naturally falling into step, there is evidence of synchronicity all around us.
Can we understand these mechanisms and how they may relate to the development of consciousness in the human brain? Can understanding the importance of 'being in step' assist with social communications and the development of successful brand programs that serve the needs of clients?
The first Branducation blog about synchronicity and the Firefly effect was July 2012. A follow up blog in August showed how Draft horses synchronize and step to the music.
Branducation:
- Why is rhythm an important occurrence in nature?
- How would rhythm influence the cost of a brand program?
- How does being 'in step' with culture and nature add brand strength and loyalty?
- Support your answer to question two with no more than 200 compelling words!
 |
| Trying to find a rhythm |
Over the past few weeks we have looked at brand influence and tried to understand how social media brings consumers toward a brand. We have observed a natural inclination to be 'instep' but we also recognized that being in step doesn't always achieve a positive result if the influencer plan doesn't correctly contemplate reaction and consumer experience.
Many of you know of our Percheron draft horses here at Paradigm Corporation. As I was preparing these essays I realized our horses are yet another example of how we generate a behavioral response and influence animals to be in step.
Watch in this clip from 2011, as local drover Brian Coleman, takes the 2011 World Champion, Jackson Forks Six Horse Hitch for a victory drive around the arena at the Calgary Stampede. You will see the horses pick up the beat of the Calgary Philharmonic Orchestra and 'step to the music'. The path generating this response to rhythm is, Conductor to Orchestra, Orchestra to the Six beautiful Percheron mares in this hitch.
For your convenience I have noted a number of the effects we have talked about here below:
- Collective Consensus
- Rhythm
- Social, Emotional, Cultural, Behavioral responses
- Trone Brand Energy and their Firefly effect
