Brand Intelligence from Meredith Corporation

Meredith Corporation, owns Meredith's Parents Network, the leading parenthood media portfolio which includes Parents, American Baby, FamilyFun and Ser Padres.  Recently they surveyed Millennial Moms (born between 1977 and 1994). Their MOMS & MEDIA 2 Survey published 9 May 2012 explored moms' various media behaviors including preferences, consumption, and motivation.

"Moms & Media 2" finds that for millennial moms, there is no part of their lives that is media free.  From the bathroom (21%) to the bedroom (12%) these moms are checking Facebook, streaming television and reading magazines everywhere and anywhere they go.  These moms are developing entirely new relationships with all forms of media on their own terms.


Meredith now touches the lives of 100 million women across North America and are worth the time to watch. If you market to Moms you should take the time to read these highlights.

Moms and Media 2 Survey