There is a a high degree of speculation about how 'mobile' is going to affect the current installed base of tethered applications and computers. Reading in the area, one discovers predictions about a 'dead or dying Dell', concerns about a complex and troubled HP, and speculation about how long Google and Facebook can survive if they don't move to a true 'mobile' environment.
Un-tethering computing, web services and applications from a desktop environment seems to be the top priority of those with a secure future. New developments like HTML5 will likely allow service providers to become code agnostic. A recent BBC article stated "If HTML5 does its job properly, no-one outside the web development community will ever know about it!" However, the thing that should concern observers is the pace at which change to a mobile platform is occurring.
Tim Cook, CEO of Apple Inc., in his earning report for Q1 put the pace of change in perspective. Apple sold 67 million iPads in the first quarter of 2012 (within 2 years of selling the first iPad). It took Apple 24 years to sell that many Macs, 5 years for that many iPods and over 3 years for that many iPhones. Seeing as Apple was extremely happy with the trajectory of those earlier products, it is not hard to understand why Tim Cook now thinks iPad is a profound and paradigm shifting product.
Access the Q1 Apple Earnings Report
Why is this important to those who manage Brands? It is irrefutable evidence that you must prepare for an environment where most products, services and brand value are accessed/delivered on a personal mobile device.
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