Carmine Gallo is writing a book on the development of the Apple retail brand. Recently he produced an article and a video for Forbes online that discusses his discoveries at the most successful retail stores in North America.
The impact of the developing online marketplace is forcing many to think about re-inventing their brand and mission. Perhaps your business model is in tatters and the experience you are delivering to your customers is more about what you want than the experience your customer hopes to gain.
READ THE ARTICLE - VIEW THE VIDEO
Here's a brand exercise:
Our client PetLynx Corporation is serving an industry in transition. During the April Regional Summit tour across Canada, PetLynx discovered disturbing trends showing shelters have fewer dogs available for adoption while visits to veterinary clinics and hospitals are down. Re-purposing shelters and creating new services for veterinary clients may be necessary.
A recent BMO Survey published on PetLynx InfoStream blog may have identified an opportunity. Use 250 words or less to provide a mission statement and identify key elements (point form) for a new companion animal service. Include your contact information if you would like contact or recognition.
Have fun!
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