When I was a young boy, a favorite early summer past time was to chase fireflies over the pasture as the sun slid away and darkness descended. Even when I grew older, fireflies still had the power to amaze me as I began to learn biology and understand how the same chemical principles that lit up these little creatures were used to light my watch. These days, with all the light pollution and chemicals in our environment the firefly seems to be in limited supply.
I still remember an evening more than a decade ago at ThunderRidge Ranch, when my wife and I were driving up through the marsh towards home when something caught my eye. I quickly stopped, lowered the window and turned off the engine. There, just below the house, accompanied by the symphony of crickets and frogs and were literally thousands of little flashing lights. We watched the spectacle for a few moments before I realized this was something none of my children had every seen. Eventually, four bleery-eyed kids watched this performance from our balcony and experienced the same amazement that fireflies had provided me so many years before.
Trone Brand Energy recently provided a key note at an industry event in the US and introduced their branding ideas for social media. Fireflies amazed me yet again. Take a look, identify the elements of this approach and provide a comment on the how you can incorporate these ideas.
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