Monday, July 30, 2012

Brand - P&G Building Relationships for Gillette

On Friday evening just as the Olympic Opening Ceremony ended P&G wished US athletes connected with their Gillette brand good luck!  If you watched the opening ceremony you also saw how P&G maintained their brand relationships with Moms for Tide and many other brands.

This relationship building is textbook online support for an important client base.  Have a look at the Gillette video and identify the elements you find most appealing in the comments area.

VIEW THE VIDEO

No comments: