Thanks to our colleague Susan Dankert, Communications Coordinator of PIJAC Canada for sending this along. The 'SMOKING KID' video shows very clearly we don't always practice what we preach. Talking the talk needs something more - Walking the Walk.
Thanks to Ogilvy Thailand for this clear evidence. Take a look around your world and find an example of people in the know that need to act now.
What evidence would you fashion into a video to illuminate the problem you identified and the action required?
Watch 'SMOKING KID' Video
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